Skip to content
The North Face has been crafting quality outdoor clothing, backpacks and shoes for more than 50 years. This a redesign concept for their online store.
Scroll down
This design focuses on 4 key areas that The North Face supports: Hiking, Skiing and Snowboarding, Running & Mountaineering. Each has their own landing page, with bespoke product recommendations and consumer stories.
My redesign concept for the North Face focuses on the experiences rather than the products. For that reason, they're not intended to replace the traditional ecommerce site, rather work alongside as a means of promotion. By using adventurer's personal stories and product recommendations, there's a solid ground for driving sales to specialised gear. But more importantly for a concept, it's just a bit of fun.
This design focuses on 4 key areas that The North Face supports: Hiking, Skiing and Snowboarding, Running & Mountaineering. Each has their own landing page, with bespoke product recommendations and consumer stories.
My redesign concept for the North Face focuses on the experiences rather than the products. For that reason, they're not intended to replace the traditional ecommerce site, rather work alongside as a means of promotion. By using adventurer's personal stories and product recommendations, there's a solid ground for driving sales to specialised gear. But more importantly for a concept, it's just a bit of fun.
Next up: The Hunter Van

i’m not a huge social media fan, but  i have them to look cool

© 2020

i’m not a huge social media fan, but  i have them to look cool