Odeon is a household name in the UK for its fleet of cinemas, offering the newest releases on the biggest screens.
People go to the cinema for the experience, and I think that experience should start right from the initial booking. Odeon's current online presence feels outdated and disconnected from that drama, so I wanted to give it a refresh.
The thinking behind it
Bring the drama of the big screen to the small screen, with a simplified user booking experience