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Odeon, a cinematic household name in the UK, offers the newest releases on the biggest screens. This a refresh concept for their booking experience.
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People go to the cinema for the experience, and I think that experience should start right from the initial booking. I thought Odeon's online presence felt outdated and disconnected from that drama, so I wanted to give it a refresh.
Bold imagery and large typography help bring a sense of drama from the big screen to the small screen. But, it was important that easy access to film info and a streamlined booking experience was paramount. Large buttons, clear signposting and a sticky nav all contribute to giving the user a simple and easy journey.
People go to the cinema for the experience, and I think that experience should start right from the initial booking. I thought Odeon's online presence felt outdated and disconnected from that drama, so I wanted to give it a refresh.
Bold imagery and large typography help bring a sense of drama from the big screen to the small screen. But, it was important that easy access to film info and a streamlined booking experience was paramount. Large buttons, clear signposting and a sticky nav all contribute to giving the user a simple and easy journey.
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i’m not a huge social media fan, but  i have them to look cool

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i’m not a huge social media fan, but  i have them to look cool