The North Face has been crafting quality outdoor clothing, backpacks and shoes for more than 50 years. This a redesign concept for their online store.
This design focuses on 4 key areas that The North Face supports: Hiking, Skiing and Snowboarding, Running & Mountaineering. Each has their own landing page, with bespoke product recommendations and consumer stories.
The thinking behind it
Focussing on the journey, the individual & the tolls required to get you there.